Price Builder
Profitability starts at the SKU.
Price Builder unlocks price elasticity while protecting your profits. Model the dollar opportunity costs that basic COGS plus markup pricing leaves out.
Free shipping, financing, and discounts are opportunity costs at the unit level.
Price Builder helps you include those costs before offers start moving price.
- Start with COGS and dollar profit markup, just like a Shopify selling price.
- Add the real unit-level cost of shipping, discounts, financing, shrink, and market adjustments.
- See how 10% discounts, 20% discounts, and free shipping change gross profit.
Price Builder unit economics calculator
Unit economics
Allowances
Shopify price
$100
Price Builder price
$127
Allowance Shield
$27
Protected gross profit per unit
$55
Shopify markup creates $55 of gross profit before allowances. Price Builder includes $27 in unit-level opportunity costs before elasticity programs start.
Gross profit under common offers
10% discount
$10 discount on a $100 item.
20% discount
$20 discount on a $100 item.
Free shipping
$8 absorbed as a unit-level cost.