Turn Low Offers Into Margin-Safe Counter Offers
The first offer is rarely the best offer.
When a shopper names a price below your floor, keep the negotiation alive with an automatic counter that protects the order economics.
Dead end
Offer declined
A shopper below the floor leaves without another path to buy.
Negotiation
Counter offer sent
Vector moves the customer toward a price that works.
Business goal
conversion rate
Primary metric
accepted offer rate
Tool type
workflow
Data model
What this playbook collects
Each playbook has a consistent structure: business goal, primary metric, tool type, collected inputs, workflow, and measurable outputs.
Customer offer
Submitted price, selected product, and shopper context.
Counter range
Minimum floor, target price, and acceptable concession bands.
Response outcome
Accepted, rejected, expired, and converted counter offers.
Workflow
How the playbook runs
Score the incoming offer
Classify whether the offer can be accepted, countered, or declined.
Send a margin-safe counter
Offer a price that keeps the shopper moving without breaking the floor.
Learn the gap
Track how far customers move from their first offer to the accepted price.
Outputs
Accepted offer rate
Counter acceptance rate
Revenue saved