Do not ask for an email when you can ask for the order.
Use exit moments to capture what a visitor would actually pay, then evaluate the offer before the session disappears.
Email capture
Captures a lead and delays the purchase decision.
Purchase intent
Captures a concrete buying signal while the shopper is present.
Business goal
conversion rate
Primary metric
exit offer rate
Tool type
workflow
Exit intent playbook
Exit moments are more valuable when they capture a live buying price instead of turning a current purchase decision into a future email problem.
The email capture path defers the purchase. The offer capture path resolves the buying session while the visitor is still present.
Email recovery requires multiple later conversions before a purchase. Offer capture asks one question at the moment of intent.
Visitor gives email, opens message, clicks back, then decides whether to buy.
Visitor names a price and Vector evaluates the order economics instantly.
Every exit offer is a price signal tied to a product, session, and customer. Even declined offers can reveal whether the market thinks a product is priced too high.
Generic exit popups are easy to dismiss and often fill lists with noise. Offer capture is self-filtering because only visitors with price intent engage.
The order can move directly toward checkout.
The visitor stays in negotiation instead of bouncing.
The signal still informs pricing and merchandising.
Trigger only on high-intent exits, not every casual bounce.
Set product floors before enabling instant decisions.
Use modal copy that asks for the order, not an email.
Configure counter offers for near-miss prices.
Track accepted, countered, declined, and checkout outcomes separately.
Failure mode
Over-triggering trains visitors to ignore the prompt.
Failure mode
A make-a-deal prompt should not look like another generic discount popup.
Failure mode
Accepted and declined offers teach different lessons; measure them separately.
Primary metric
Recovery metric
Commerce metric
Data model
Each playbook has a consistent structure: business goal, primary metric, tool type, collected inputs, workflow, and measurable outputs.
Exit motion, cart state, product page, and session context.
The offer amount that would keep the shopper engaged.
Offer submission, counter, checkout, or abandonment outcome.
Workflow
Trigger offers on moments where a discount popup would normally appear.
Let the shopper submit an offer instead of handing out a coupon.
Convert the session or collect pricing signal for the next program.
Outputs
Exit offer rate
Recovered sessions
Checkout conversion
