CAC calculator
See what paid traffic is really costing your store.
Use your ad spend, conversion rate, margin, and organic traffic to compare CAC against the revenue Vector can unlock from shoppers already on your site.
Traffic you already paid for should convert before you buy it again.
Vector focuses on the organic and direct sessions with no added ad tax.
- Model paid CAC, break-even orders, and gross-profit impact.
- Compare ad revenue against organic revenue you already earned.
- Estimate the annual upside from lifting organic conversion with Vector.
CAC cost calculator for ad spend versus organic traffic revenue recovery
Your store
Your savings report will appear here.
Choose your inputs, then calculate to reveal the CAC and organic lift breakdown.