Customer Generated Offers (CGOs)
[cite_start]Customer Generated Offers transform retail pricing from static discounts into a **two-way value conversation** powered by customer intent, profitability rules, and real-time offer decisioning[cite: 292].
Discount Where It Matters. Profit Where It Counts.
[cite_start]Stop sacrificing margin with blanket discounts[cite: 67]. CGOs give you the intelligence to sell strategically.
First-Party Intent Signals
[cite_start]When a customer submits an offer, they give you their **willingness to pay**, **price elasticity**, and **urgency**[cite: 20, 21, 23]. [cite_start]This data is far more predictive than a click or abandoned cart[cite: 25].
- [cite_start]
- Capture Willingness-to-Pay curves [cite: 63] [cite_start]
- Fuel data-driven remarketing [cite: 34] [cite_start]
- Acquire customers cheaper than paid ads [cite: 69]
Profitable Inventory Optimization
[cite_start]Sell aging or overstock inventory efficiently without publicly slashing prices and protecting your brand[cite: 37, 40]. [cite_start]You only discount where needed[cite: 74].
- [cite_start]
- Define rules based on **COGS** and **floor prices** [cite: 44, 170] [cite_start]
- Increase sell-through without "50% OFF" banners [cite: 39] [cite_start]
- Retain margin by discounting only where necessary [cite: 68, 103]
CGOs: A System, Not a Feature
| Criteria | Customer Generated Offers (CGOs) | Legacy "Make an Offer" Feature |
|---|---|---|
| Core Function | [cite_start]A **pricing system** and **growth strategy** [cite: 251] | [cite_start]A simple **button** and a **manual workflow** [cite: 248, 249] |
| Offer Decisioning | [cite_start]Dynamic **auto-accept** or **counter-offer** based on rules, COGS, inventory, and identity [cite: 299, 163, 164, 170] | [cite_start]Merchant manually approves or rejects [cite: 299] |
| Data Value | [cite_start]Generates **first-party intent data** (WTP, elasticity) [cite: 299] | [cite_start]No meaningful data collected [cite: 249] |
| Brand Impact | [cite_start]Protects margins with variant-level thresholds [cite: 299] | [cite_start]Often results in unnecessary discounting [cite: 299] |
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